--- title: With EBANX, e-commerce merchants can now initiate payments for online shoppers via Pix on their own checkout pages in Brazil description: The Central Bank of Brazil has authorized EBANX to offer a payment initiator service through Pix allowing the fintech’s merchants to manage Pix payments within their websites and applications, with no need for online shoppers to access the bank's app to make a payment image: https://business.ebanx.com/hubfs/EBANX-Fast-Company-World-Changing-Ideas-LATAM-2022.png ---       - Our Solution - Latin America - Resources - About Us - [![Get in Touch](https://no-cache.hubspot.com/cta/default/2112879/c6f4ace8-d79a-45d0-8e58-15472ad54406.png)](https://cta-redirect.hubspot.com/cta/redirect/2112879/c6f4ace8-d79a-45d0-8e58-15472ad54406) - [Log in](https://dashboard.ebanx.com/?locale=en) - ‹ #### [Our Solution A localized solution that covers all the bases for doing business in Latin America. Explore our solution](https://business.ebanx.com/en/complete-solutions) #### Payments - [Payment Processing](https://business.ebanx.com/en/latin-america/payment-processing) - [Payment Methods](https://business.ebanx.com/en/latin-america/payment-methods) - [Installments](https://business.ebanx.com/en/latin-america/payment-methods/installments) - [Local Acquiring](https://business.ebanx.com/en/latin-america/local-acquiring) - [Recurring Payments](https://business.ebanx.com/en/latin-america/recurring-payments) - [Industries](https://business.ebanx.com/en/industries) #### Beyond Payments - [Fraud Prevention](https://business.ebanx.com/en/complete-solutions/ebanx-shield) - [Consumer Support](https://business.ebanx.com/en/complete-solutions/consumer-service) - [Merchant Services](https://business.ebanx.com/en/complete-solutions/merchant-success) - [Localization Consulting](https://business.ebanx.com/en/complete-solutions/localization) - [EBANX Dashboard](https://business.ebanx.com/en/complete-solutions/ebanx-dashboard) #### Integrations - [EBANX Drop-in](https://business.ebanx.com/en/latin-america/drop-in) - [All Integrations](https://business.ebanx.com/en/integrations/how-to-integrate) - [Documentation](https://developer.ebanx.com/) - ‹ #### [Latin America An attractive market for companies worldwide that adapt to the region and overcome the local challenges. Discover Latin America](https://business.ebanx.com/en/latin-american-market) #### Markets - [Brazil](https://business.ebanx.com/en/brazil) - [Mexico](https://business.ebanx.com/en/mexico) - [Colombia](https://business.ebanx.com/en/colombia) - [Chile](https://business.ebanx.com/en/chile) - [Argentina](https://business.ebanx.com/en/argentina) - [Peru](https://business.ebanx.com/en/peru) - [Bolivia](https://business.ebanx.com/en/bolivia) - [Ecuador](https://business.ebanx.com/en/ecuador) - [Uruguay](https://business.ebanx.com/en/uruguay) - [Paraguay](https://business.ebanx.com/en/paraguay) - [Central America](https://business.ebanx.com/en/central-america) - ‹ #### [Resources Get access to data and insights from the EBANX content hub. View Resources](https://business.ebanx.com/en/resources) - [Payments Explained](https://business.ebanx.com/en/resources/payments-explained) - Access the complete glossary of the payments industry. - [LABS](https://labsnews.com/en/) - Read the latest news of the Latin American market. - [EBANX Blog](https://blog.ebanx.com/en/) - Get the latest insights and trends about the payments landscape to grow your business. - ‹ #### [About Us We created a technological payment solution that connects Latin American consumers to huge companies from all over the world. Discover our history](https://business.ebanx.com/en/about-ebanx) #### We are EBANX - [Press Room](https://business.ebanx.com/en/press-room) - EBANX in the news. - [Careers](http://carreiras.ebanx.com/) - Join our team. - [Partners](https://business.ebanx.com/en/partners) - A powerful regional partnership. - [Contact Us](https://business.ebanx.com/en/contact) - Start your journey with EBANX.       Quick Links - [Press Room](https://business.ebanx.com/en/press-room) - [Press Releases](https://business.ebanx.com/en/press-room/press-releases) - [Clipping](https://business.ebanx.com/en/press-room/clipping) - Contact Press Contact Press [Press Room](https://business.ebanx.com/en/press-room) [Press Releases](https://business.ebanx.com/en/press-room/press-releases) # With EBANX, e-commerce merchants can now initiate payments for online shoppers via Pix on their own checkout pages in Brazil February 15, 2023 ![](https://business.ebanx.com/hubfs/EBANX-Fast-Company-World-Changing-Ideas-LATAM-2022.png) *The Central Bank of Brazil has authorized EBANX to offer a payment initiator service through Pix allowing the fintech’s merchants to manage Pix payments within their websites and applications, with no need for online shoppers to access the bank's app to make a payment* CURITIBA, BRAZIL, February 15, 2023 – [EBANX](https://business.ebanx.com/en/), a fintech company that specializes in international payments in rising markets, has been authorized by the Central Bank of Brazil (Bacen) to offer a payment initiator service through Pix. The PISP (Payment Initiation Service Provider) license expands the range of services the global payments giant, a direct participant of Pix, is able to offer to its customers.  As a payment initiator, EBANX is now making the service available to more than 500 merchants so their online shoppers in Brazil can make payments using Pix within their own website or e-commerce app without needing to obtain their own initiator payment license from the Central Bank of Brazil. Launched in late 2020, the Pix instant payment system created by Brazil’s Central Bank is already used by about 75 percent of Brazilians and has accelerated digital payments and financial inclusion across Brazil. The new feature will make Pix payments in e-commerce smoother and safer for millions of Brazilian consumers by providing them with a seamless experience in the payment journey and letting them make payments more affordably and in less time.  "As a payment initiator, EBANX can now streamline the payment process, reduce friction and increase transaction security, and the user no longer needs to leave the store's website or app, log into a bank's app or worry about copying and pasting the QR code and checking that everything is correct. Payment with Pix in digital commerce is much more smooth this way," explained Erika Daguani, Vice President of Product at EBANX.  In addition to the pros for the end user, the payment initiator service through Pix also benefits companies selling online by increasing customer retention and conversion rates. Data from the latest EBANX's [Beyond Borders 2022/2023 study](https://business.ebanx.com/en/beyond-borders-2023) shows that Pix already accounts for more than 16 percent of total e-commerce sales volume in Brazil.  "Pix as a payment initiator is another example of the Central Bank's focus on improving the user experience and usability of Pix, and it is great progress for Brazil's alternative payments industry. We are very happy to offer this service to our merchants and promote access to real-time payments in an easy and secure way to millions of consumers," added Daguani.  How it works Created by Brazil's Central Bank as part of the open banking agenda, the payment initiator license authorizes companies to initiate payments and transfers via Pix for online purchases, with the aim of simplifying the consumer journey and reducing the number of payment steps. Only about 20 institutions are now licensed to offer the service. The new payment initiator capability lets online shoppers pay for purchases with Pix directly from the e-commerce website or app, with no need to access the bank's app to make the payment.  By choosing to pay with Pix, the transaction is initiated by the company itself – in this case, through the EBANX software platform– and instead of scanning or copying the QR code and accessing the bank app to complete the payment, the customer is automatically directed to the authentication screen of the bank app. Once authenticated, the transaction is completed and the customer returns to the store's website or app. ABOUT EBANX EBANX is the leading international payments platform connecting global companies with customers from the fastest-growing digital markets in the world. The company was founded in 2012 in Brazil with the mission of giving people access to buy in international digital commerce. With powerful proprietary technology and infrastructure, combined with in-depth knowledge of the markets where it operates, EBANX enables global businesses to connect with hundreds of payment methods in different countries in Africa and Latin America. EBANX goes beyond payments, increasing sales and fostering seamless purchase experiences.  For more information: Website: [https://business.ebanx.com/en/](https://business.ebanx.com/en/)  LinkedIn: [https://www.linkedin.com/company/ebanx](https://www.linkedin.com/company/ebanx) ##### Related Releases - #### Uber and EBANX partner for payments with PIX in Brazil November 16, 2020 - #### FastSpring and EBANX Forge Partnership to Expand Pix Payments for Digital Products in Brazil April 25, 2024 - #### EBANX takes the lead and prepares the integration of global companies ahead of Pix Automático's launch October 14, 2024 [View all 30 Releases](https://business.ebanx.com/en/press-room/press-releases) ## Get in touch with our Public Relations office. For press inquiries, company information, press releases and more, please fill out the form beside or contact our press team via e-mail: press@ebanx.com. #### EBANX's top products and services for enterprise companies - [Our Solution](https://business.ebanx.com/en/complete-solutions) - [Digital Wallets](https://business.ebanx.com/en/latin-america/digital-wallets) - [Credit and Debit Cards](https://business.ebanx.com/en/latin-america/payment-methods/credit-and-debit-cards) - [Boleto Bancario in Brazil](https://business.ebanx.com/en/brazil/payment-methods/boleto-bancario) - [Installments](https://business.ebanx.com/en/latin-america/payment-methods/installments) - [OXXO in Mexico](https://business.ebanx.com/en/mexico/payment-methods/oxxo) - [Alternative Payments](https://business.ebanx.com/en/latin-america/payment-methods/online-alternative-payments) ##### Solutions - [Local Payment Methods](https://business.ebanx.com/en/latin-america/payment-methods) - [Payment Processing](https://business.ebanx.com/en/latin-america/payment-processing) - [Local Acquiring](https://business.ebanx.com/en/latin-america/local-acquiring) - [Recurring Payments](https://business.ebanx.com/en/latin-america/recurring-payments) - [Fraud Prevention](https://business.ebanx.com/en/complete-solutions/ebanx-shield) - [Consumer Support](https://business.ebanx.com/en/complete-solutions/consumer-service) - [Merchant Services](https://business.ebanx.com/en/complete-solutions/merchant-success) - [Localization Consulting](https://business.ebanx.com/en/complete-solutions/localization) - [EBANX Dashboard](https://business.ebanx.com/en/complete-solutions/ebanx-dashboard) ##### Markets - [African Market](https://business.ebanx.com/en/africa) - [Latin American Market](https://business.ebanx.com/en/latin-american-market) - [Argentina](https://business.ebanx.com/en/argentina) - [Bolivia](https://business.ebanx.com/en/bolivia) - [Brazil](https://business.ebanx.com/en/brazil) - [Central America](https://business.ebanx.com/en/central-america) - [Chile](https://business.ebanx.com/en/chile) - [Colombia](https://business.ebanx.com/en/colombia) - [Ecuador](https://business.ebanx.com/en/ecuador) - [Mexico](https://business.ebanx.com/en/mexico) - [Paraguay](https://business.ebanx.com/en/paraguay) - [Peru](https://business.ebanx.com/en/peru) - [Uruguay](https://business.ebanx.com/en/uruguay) ##### Integrations - [EBANX Drop-in](https://business.ebanx.com/en/latin-america/drop-in) - [All Integrations](https://business.ebanx.com/en/integrations/how-to-integrate) ##### Industries - [Payments for Global Companies](https://business.ebanx.com/en/industries) - [EBANX for E-commerce Solution](https://business.ebanx.com/en/industries/e-commerce) - [EBANX for SaaS Solution](https://business.ebanx.com/en/industries/global-saas) - [EBANX for Gaming Solution](https://business.ebanx.com/en/industries/online-gaming) - [EBANX for Sharing Economy Solution](https://business.ebanx.com/en/industries/sharing-economy) - [EBANX for Streaming Solution](https://business.ebanx.com/en/industries/streaming) - [EBANX for Social & AD's Solution](https://business.ebanx.com/en/industries/social-media) - [EBANX for Travel & OTA's Solution](https://business.ebanx.com/en/industries/travel-and-ota) - [EBANX for Retail Marketplace](https://business.ebanx.com/en/industries/retail-marketplace) ##### Resources - [Resources Hub](https://business.ebanx.com/en/resources) - [EBANX Blog](https://blog.ebanx.com/en/) - [Payments Explained](https://business.ebanx.com/en/resources/payments-explained) - [LABS](https://labsnews.com/en/) ##### About us - [Contact Us](https://business.ebanx.com/en/contact) - [About EBANX](https://business.ebanx.com/en/about-ebanx) - [Partners](https://business.ebanx.com/en/partners) - [Press Room](https://business.ebanx.com/en/press-room) - [Careers](http://carreiras.ebanx.com/) - [Compliance & Legal HUB](https://business.ebanx.com/en/legal) - [Sitemap](https://business.ebanx.com/en/sitemap) ##### Useful Links #### Latin America - [Payments in Latin America](https://business.ebanx.com/en/latin-america/payment-methods) - [Cross-border Payments in Latin America](https://business.ebanx.com/en/latin-america/cross-border-payments) - [Payment Processing in Latin America](https://business.ebanx.com/en/latin-america/payment-processing) - [Payment Gateway in Latin America](https://business.ebanx.com/en/latin-america/payment-gateway) - [Latin American Market](https://business.ebanx.com/en/latin-american-market) #### Brazil - [Payments in Brazil](https://business.ebanx.com/en/brazil) - [Payment Methods in Brazil](https://business.ebanx.com/en/brazil/payment-methods) - [Boleto Bancário in Brazil](https://business.ebanx.com/en/brazil/payment-methods/boleto-bancario) - [Debit and Credit Cards in Brazil](https://business.ebanx.com/en/brazil/payment-methods/credit-card) - [Payment Processing Brazil](https://business.ebanx.com/en/latin-america/payment-processing) #### Mexico - [Payments in Mexico](https://business.ebanx.com/en/mexico) - [Payment Methods in Mexico](https://business.ebanx.com/en/mexico/payment-methods) - [OXXO Payment Method](https://business.ebanx.com/en/mexico/payment-methods/oxxo) - [Debit and Credit Cards in Mexico](https://business.ebanx.com/en/mexico/payment-methods/credit-and-debit-cards) - [Payment Processing Mexico](https://business.ebanx.com/en/latin-america/payment-processing) [![EBANX Logo](https://business.ebanx.com/hubfs/global_assets/logos/logo-ebanx--white.svg)](https://business.ebanx.com/en/) - [English](https://business.ebanx.com/en/) - [Español](https://business.ebanx.com/es/) - [Português](https://business.ebanx.com/pt-br/) - [中文](https://business.ebanx.com/zh-cn/) ###### Stay Connected - [![Visit our LinkedIn](https://business.ebanx.com/hubfs/Website/master/images/svg/icons/social/color/button/linkedin.svg)](https://www.linkedin.com/company/ebanx/) - [![Visit our YouTube Channel](https://business.ebanx.com/hubfs/Website/master/images/svg/icons/social/color/button/youtube.svg)](https://www.youtube.com/channel/UCK2Qn2hxh9acfkpaWjL7uyw) - [![Visit our Instagram](https://business.ebanx.com/hubfs/Website/master/images/svg/icons/social/color/button/instagram.svg)](https://www.instagram.com/ebanxlife/) Users are advised to read the [Privacy Policy](https://business.ebanx.com/en/legal-terms/for-customers/privacy-policy) CAREFULLY. View service restrictions on the [compliance page](https://business.ebanx.com/en/compliance/ebanx-values). The brand "EBANX" and the domain "ebanx.com" represent a group of several products and companies in Brazil and other countries. Some of these products may only be available for specific industries or countries, contact EBANX team to get further information. ```json { "@context" : "https://schema.org", "@type" : "Article", "articleBody" : "The Central Bank of Brazil has authorized EBANX to offer a payment initiator service through Pix allowing the fintech’s merchants to manage Pix payments within their websites and applications, with no need for online shoppers to access the bank's app to make a payment CURITIBA, BRAZIL, February 15, 2023 – EBANX, a fintech company that specializes in international payments in rising markets, has been authorized by the Central Bank of Brazil (Bacen) to offer a payment initiator service through Pix. The PISP (Payment Initiation Service Provider) license expands the range of services the global payments giant, a direct participant of Pix, is able to offer to its customers. As a payment initiator, EBANX is now making the service available to more than 500 merchants so their online shoppers in Brazil can make payments using Pix within their own website or e-commerce app without needing to obtain their own initiator payment license from the Central Bank of Brazil. Launched in late 2020, the Pix instant payment system created by Brazil’s Central Bank is already used by about 75 percent of Brazilians and has accelerated digital payments and financial inclusion across Brazil. The new feature will make Pix payments in e-commerce smoother and safer for millions of Brazilian consumers by providing them with a seamless experience in the payment journey and letting them make payments more affordably and in less time. \"As a payment initiator, EBANX can now streamline the payment process, reduce friction and increase transaction security, and the user no longer needs to leave the store's website or app, log into a bank's app or worry about copying and pasting the QR code and checking that everything is correct. Payment with Pix in digital commerce is much more smooth this way,\" explained Erika Daguani, Vice President of Product at EBANX. In addition to the pros for the end user, the payment initiator service through Pix also benefits companies selling online by increasing customer retention and conversion rates. Data from the latest EBANX's Beyond Borders 2022/2023 study shows that Pix already accounts for more than 16 percent of total e-commerce sales volume in Brazil. \"Pix as a payment initiator is another example of the Central Bank's focus on improving the user experience and usability of Pix, and it is great progress for Brazil's alternative payments industry. We are very happy to offer this service to our merchants and promote access to real-time payments in an easy and secure way to millions of consumers,\" added Daguani. How it works Created by Brazil's Central Bank as part of the open banking agenda, the payment initiator license authorizes companies to initiate payments and transfers via Pix for online purchases, with the aim of simplifying the consumer journey and reducing the number of payment steps. Only about 20 institutions are now licensed to offer the service. The new payment initiator capability lets online shoppers pay for purchases with Pix directly from the e-commerce website or app, with no need to access the bank's app to make the payment. By choosing to pay with Pix, the transaction is initiated by the company itself – in this case, through the EBANX software platform– and instead of scanning or copying the QR code and accessing the bank app to complete the payment, the customer is automatically directed to the authentication screen of the bank app. Once authenticated, the transaction is completed and the customer returns to the store's website or app. ABOUT EBANX EBANX is the leading international payments platform connecting global companies with customers from the fastest-growing digital markets in the world. The company was founded in 2012 in Brazil with the mission of giving people access to buy in international digital commerce. With powerful proprietary technology and infrastructure, combined with in-depth knowledge of the markets where it operates, EBANX enables global businesses to connect with hundreds of payment methods in different countries in Africa and Latin America. EBANX goes beyond payments, increasing sales and fostering seamless purchase experiences. For more information: Website: https://business.ebanx.com/en/ LinkedIn: https://www.linkedin.com/company/ebanx", "author" : { "@type" : "Person", "name" : "EBANX" }, "dateCreated" : "2023/02/22", "dateModified" : "2023/02/28", "datePublished" : "2023/02/15", "description" : "The Central Bank of Brazil has authorized EBANX to offer a payment initiator service through Pix allowing the fintech’s merchants to manage Pix payments within their websites and applications, with no need for online shoppers to access the bank's app to make a payment", "headline" : "With EBANX, e-commerce merchants can now initiate payments for online shoppers via Pix on their own checkout pages in Brazil", "image" : "https://business.ebanx.com/hubfs/EBANX-Fast-Company-World-Changing-Ideas-LATAM-2022.png", "mainEntityOfPage" : { "@id" : "https://business.ebanx.com/en/press-room/press-releases/with-ebanx-e-commerce-merchants-can-initiate-payments-via-pix-in-brazil", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://business.ebanx.com/hubfs/Blog/assets-blog/images/logo-ebanx-dd5f2ad14c2a2f6491f13745999ecb8c318a576ead4e69b7926e3c729f66dac2_resized.png" }, "name" : "EBANX", "sameAs" : [ "http://www.facebook.com/ebanx", "https://www.linkedin.com/company/ebanx", "https://www.youtube.com/channel/UCBbNcjuSD5jv_lot1JzrXiQ" ], "url" : "https://business.ebanx.com" } } ```