EBANX Solution for Social Media Platforms

From micropayments to high‑ticket processing: built‑to‑fit solutions for social media platforms

Improve the way your charge brands to distribute their ads and the way you manage payouts. If you're after a real partner managing and processing all payments in Latin America and Africa, you've found a great deal.

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Trusted by global social media platforms:

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the all‑in‑one payment platform for digital ads and social media platforms to boost revenue and increase tam

+1.0 ppt average uplift in approval rates

based on unique user level for our global ads & social media merchants in an one‑year period.*

‑0.5 ppt of average decrease in chargeback rates

for our global ads & social media merchants in an one year period.*

*Data collected between 2021 and 2022. It may vary according to the country.

It comes as no surprise that companies have been heavily investing in digital media for growth and influence, many outsourcing the job to specialized teams in ad techs. How has your social platform been charging for ad distribution and paying influencers abroad?

We can help you with a built‑to‑fit, end‑to‑end local payments platform fueled by superior features and processes:

  • 99.99% uptime

  • One-click payments

  • Retry Logic

  • Smart routing

  • Customer Score

  • Trusted MID

  • Account Card Updates

  • UX improvements

  • Clear Dashboard and demand analytic reports

  • Complete reconciliation - including payments, chargebacks and refunds information Automatic recurring billing and PCI DSS compliant tokenization

  • Partnerships with multiple local acquirers in each country where we operate

  • Fast and guaranteed settlement in merchant's currency

Likes, views, shares: social networks have won the hearts of Latin Americans and Africans, personally and professionally

  

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392.6 million

392.6 million social network users in Latin America, and 294.6 million in Africa and the Middle East, in 2022.

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45% penetration

The Southern Africa region has 45% of social network penetration, whereas the Northern region has 56%.

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9 out of 10

9 out of 10 of LatAm's internet users are on social media.

Sources: Latin America Social Network Users 2022 | eMarketer / Statista

Social media’s prominence throughout the entire digital consumer journey has firmly solidified all around the globe. Latin America, for instance, leads the world with the highest percentage of internet users who use social networks regularly. We're talking about 430 million internet users, of which 9 out of 10 are on social media.

Africa, on the other hand, comes third in social platform users. Highlights to the Northern and Southern regions, with 56% and 45% of social media penetration, respectively, according to Statista.

It's great that EBANX is ready to take you to where the opportunities are in 18 growing economies: 14 in Latin America and 3 in Africa.

t's great that EBANX is ready to take you to where the opportunities are in 17 growing economies: 14 in Latin America and 3 in Africa. Here are the challenges that we can help your overcome in the digital ads and social media industry:

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Perform multiple payments in different countries

  • Accept 100+ local payment methods
  • Charge in local currency, settle funds in USD
  • One dashboard with visibility of all transactions
  • Cost reduction with improved conversion and lower chargeback rates
  • Broader market reach and payment coverage
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Manage micropayments and mass payouts

  • From micropayments to mass payouts
  • Pay local influencers, suppliers and other third‑parties in their currency and method of choice
  • Clear visibility over balance & transactional activity
  • Near real‑time payment confirmation
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Deal with high ticket transactions

  • Accept high‑value transactions in Brazil
  • Automatic billing and invoicing
  • Domestic, international, or hybrid operational models
  • Localized fraud prevention strategy in each market
  • Online checkout for Brazilian customers who pay larger amounts

Whether you're charging your ads customers or paying local influencers, EBANX is your go‑to payment partner in expanding economies

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Pay‑in

Get paid faster, with elevated approval rates and better conversions. EBANX Pay‑in was especially created to attend global companies who want to grow their businesses in growing economies. Accept the most popular payment methods in each country, from cash‑based options and bank transfers to digital wallets and instant payments. Give the option of payments in installments with credit cards, and let your B2B and B2C customers pay you in Brazilian Real, Mexican Peso, and 16 other currencies. Collect the funds in USD, anywhere in the world.

More about pay-in
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Payout

Pay influencers, producers, gig‑workers, contractors, and other local service providers in their currency, using the payment method they prefer. Reduce operational costs and get faster confirmation with single or mass payouts. Our Payout solution is fully compliant to all country's regulations, and we make sure the payee onboarding process is simple and safe every step of the way. If you choose to pay using alternative payments, confirmation takes 10 minutes or less. For bank transfers, consider a 2‑business day period.

More about payouts
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High tickets

Count on an exclusive B2B payment solution for transactions above USD 10,000. Currently available in Brazil, and soon to be expanded to other Latin American countries, our high‑ticket solution goes way beyond the traditional manual invoices or SWIFT transfers. Add installments, alternative payments, and local methods to your current offer, accept single or recurring payments, and process all international transactions fastly and safely ‑ all in local currency. Have an online checkout integrated to your UX platform with near real‑time payment confirmation, detailed reconciliation, and other exclusive features.

More about high-tickets
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use case #1

Exclusively‑designed micropayments solution to power specific business needs

In 2022, EBANX enabled a global social media merchant to make cash reward payments (under $5) in local currency and in real‑time through the exclusive micropayments flow solution.

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Increasing the number of automated high‑valuetransactions by 900% within 3 months

A global SaaS merchant in Brazil had a stack of invoices to be issued, processed, and confirmed, with manual processes and limitations with all payment processors for high‑ticket transactions (above USD 10K).

Through EBANX Hight Tickets solution the merchant moved from 2 high‑value transactions in the first month, to 6 in the second, and 12 in the third month.

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↪And more

Let your clients pay and receive as they like

Go beyond regular cards to bill and pay your social platform users. With EBANX, you can offer 100+ payment methods for one-time or recurring transactions, plus single and mass payouts.

 

  • Diverse payment methods from local cards to APMs
  • International, domestic, or mixed funds settlement
  • Local currency availability for pay-in and payouts
  • Multiple, single or partial refunds

 

See all payment methods 

 

Localized anti‑fraud solution for you and your clients

Have safety backup guaranteed throughout the entire payment journey. EBANX Shield is our localized fraud and risk prevention solution, specially designed to keep your operation safe in all purchase steps while balancing security with optimal payment performance.

  • Machine learning for behavioral score
  • Block and trust list
  • Robust validation scheme
  • Manual Review to reduce false declines while preventing fraud
  • A/B testing
  • False-positive measuring
  • Device fingerprint

More about Shield 
 

Flexible and convenient integrations

Integrate the way you want to make the most of the payments environment in Africa and Latin America. With EBANX, you have a diverse integration portfolio, depending on your business model, current capabilities, future strategy, and available resources.

 

  • Direct API - reverse personalized integration to generate fully transparent checkouts
  • Payment Link - manually generated payment links to cut the need for complex integrations
  • Drop-In - complete white-label and customizable checkout with no redirection
  • Payment Page - practical and safe checkout page managed by EBANX
  • Channels - a partnership network to seamlessly connect you to us

 

See all integrations →

 

World‑class support for your social media platform

Count on world-class support and local advisory through a dedicated team of local experts. Payment support is available for you and your customers in the respective time zones and languages.

 

  • Regular planning and analytical meetings
  • Merchant operational support
  • Market intelligence
  • Growth and marketing strategies
  • Performance monitoring and insights
  • Identification of opportunities
  • Roadmap for improvement
 

Have EBANX as your payment partner of trust to charge for ads and pay influencers in rising economies

 

More about the potential of Social Media Platforms in growing economies

whitepaper

The Social Media Ads Payment Solution in Latin America

Read now
payouts

Paying international influencers: from single to mass payouts, in local currency

More about EBANX Payouts
local payments

Have a fully localized solution for payment processing in Africa and LatAm

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