Colombian Market

Colombia: one of the fastest-growing countries in the world

E-commerce growth in the region is rising by 31% per year, and Colombia shining bright to the eyes of international merchants.

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Why Colombia

COP

The country's official currency is the Colombian Peso.

31M

Colombians are Internet users.

52%

Of internet users don't give personal or financial data in digital channels.

4th

Largest GDP in Latin America

Colombia: the right choice for international sellers

Connected consumers

With connected consumers looking for international products, e-commerce is gaining more and more strength in the country. Today, more than 30 million Colombians are connected to the Internet and 76% of them have made at least one online purchase.

VAT exemption for cloud computing services.

Colombia has promoted a series of incentives for the digital transformation of companies, and most of them choose to hire technology services from outside the country.

Development of the local industry is insufficient

Given the lack of payment alternatives and good local options, Colombians have become accustomed to buying imported products. Today, the biggest segments of Colombian e-commerce are tourism, fashion, and technology.

In Colombia, digital transformation is the key

Forecast to become one of the three most innovative economies by 2025, Colombia's SaaS market is booming; and the country is today the 3rd largest fintech ecosystem in Latin America, with an average growth of 61% from last year.

Reach 100% of Colombian Online Shoppers with Local Payment Methods

Offer Colombian customers different online payment options and increase your sales in the country.

Via Baloto

This payment service is trusted by over 85% of the Colombian population. With Via Baloto voucher you are offering your customer the possibility to pay in cash at over 10000 stores across the country.

Credit Cards

Even though not all Colombians have Credit Cards, this is still a common payment method used in online shopping in the country.

Pagos Seguros en Línea

The preferred alternative payment solution in Colombia. Pagos Seguros en Línea allows your customers to realize debits directly from their bank accounts, without needing a credit card.