E-commerce growth in the region is rising by 31% per year, and Colombia shining bright to the eyes of international merchants.
The country's official currency is the Colombian Peso.
Colombians are Internet users.
Of internet users don't give personal or financial data in digital channels.
Largest GDP in Latin America
Learn everything there is to know about the Colombian market and its preferred payment methods.
With connected consumers looking for international products, e-commerce is gaining more and more strength in the country. Today, more than 30 million Colombians are connected to the Internet and 76% of them have made at least one online purchase.
Colombia has promoted a series of incentives for the digital transformation of companies, and most of them choose to hire technology services from outside the country.
Given the lack of payment alternatives and good local options, Colombians have become accustomed to buying imported products. Today, the biggest segments of Colombian e-commerce are tourism, fashion, and technology.
Forecast to become one of the three most innovative economies by 2025, Colombia's SaaS market is booming; and the country is today the 3rd largest fintech ecosystem in Latin America, with an average growth of 61% from last year.
Offer Colombian customers different online payment options and increase your sales in the country.