EBANX launches a series of new products – from mega payments, to micropayments, and to single transactions for retail marketplaces – during Summit
September 13, 2022
During its annual Latin America Summit in Mexico City, EBANX unveiled some first-of-their-kind capabilities for processing high-ticket transactions aimed at LatAm’s burgeoning SaaS/cloud market, micropayments for the rapidly growing creator economy, and single transactions to purchase local and global products at once in online retail marketplaces.
BRAZIL AND MEXICO, September 13, 2022 – As e-commerce expands at hyper-growth rates in emerging markets such as Africa and Latin America, global merchants now have new and better ways of processing more types of online transactions. Today from the sixth edition of its annual Latin America Summit, EBANX, a payments fintech company that specializes in rising markets, unveiled three innovations to address three different burgeoning market opportunities: the ability to process high-value transactions for the USD$11 billion B2B SaaS/Cloud sector in LatAm – starting in Brazil: micropayments to power the continued growth of the USD$100+ billion global creator economy, and a new single-transaction feature that lets online shoppers buy products from local and global sellers with just one final click within digital retail marketplaces.
"The creator economy is booming in Latin America, which has some of the world’s greatest appetites for social media,” said Ariel Patschiki, Chief Product Officer at EBANX. "During recent years, there’s been a trend of brands preferring to work with micro-influencers who have fewer numbers of followers on social media but reach more niche audience interests. This phenomenon has generated an increasing need to provide smaller micropayments for these everyday social media influencers who have emerged in much bigger numbers since the pandemic to help brands sell products on social channels. This is what we’re empowering.”
The increase in creator subscription options since 2020 has created a recurring payments challenge for small-ticket values. The new micropayments capabilities from EBANX are addressing all these issues weighing down the creator economy which is expected to reach a value of roughly USD$16 billion in LatAm in 2022.
On the flip side, EBANX’s ability to process mega payments – from USD$10,000 onwards per transaction, up to specific regulatory limits and controls of EBANX's partner financial institution – is now immediately available in Brazil, Latin America’s largest economy, to ease and speed processing of payments for global and regional companies seeking to sell cloud, ERP, IT services, or SaaS subscriptions. B2B software and service merchants can now receive one-time or recurring payments for high-ticket-value transactions using the fintech’s automated, speedy and trusted platform.
The market for these lucrative SaaS/Cloud services in LatAm are estimated to be worth USD$11 billion by the end of 2022, based on an EBANX analysis of recent data from research firms IDC and Netscribes. IDC analysts have forecast a 20-35 percent increase in cloud use in most Latin American countries over the next several years. On a global scale, the public cloud IaaS and PaaS market will reach a value of USD$400 billion worldwide by 2025, with a 28.8 percent CAGR between now and then, according to a recent global study by IDC.
Finally, to address a huge challenge for online retail merchants and their shoppers, EBANX now offers a single-transaction feature that lets consumers buy various products from local and international sellers within online marketplaces and make one single payment instead of having to make different transactions. EBANX processes the payments out to each seller on the backend, but the shopper’s experience is now streamlined and easier.
“Our new single-transaction feature for retail marketplaces addresses a huge pain point for the increasing number of online merchants who offer a mix of local and international products to shoppers in the countries EBANX operates in,” said Erika Daguani, VP of Product at EBANX. “Prior to this, consumers who purchased products from several different countries would need to make several different payments. Now, they can enjoy a unified experience.”
In both Africa, where EBANX announced it is expanding to today, to South Africa, Kenya and Nigeria, and Latin America, where it operates across 15 counties, the online retail segment is expanding at a rapid pace. After record acceleration, online retail is expected to grow by 40 percent in Latin America and consolidate as the largest vertical for the region’s digital commerce sector this year, according to EBANX’s “Beyond Borders 2021-2022” research study update last fall. In Africa’s leading economies, revenues for online sales of groceries and personal care products is forecast for steady growth through 2025. Fashion and electronics products are the two highest sales volumes via online shoppers in African countries, with fashion product sales predicted to reach USD$13.4 billion and electronics products sales to reach USD$11.2 billion in annual revenues in about three years, according to the International Trade Association.
EBANX is the leading payments platform connecting global companies with customers from the fastest growing digital markets in the world. The company was founded in 2012 in Brazil with the mission of giving people access to buy in international digital commerce. With powerful proprietary technology and infrastructure, combined with in-depth knowledge of the markets where it operates, EBANX enables global businesses to connect with hundreds of payment methods in different countries in Latin America and Africa. EBANX goes beyond payments, increasing sales and fostering seamless purchase experiences for businesses and clients. For more information, please visit: https://business.ebanx.com/en/.
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