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EBANX Announces New Vice Presidents and Reinforces Performance and Product Drives for Its Payment Services

March 21, 2024

  • The fintech company introduces Juliana Borges de Campos as the new VP of Operations and Eduardo de Abreu as the new VP of Product and Business Architecture.
  • The appointments build up to EBANX's merchant-centric strategy. 

CURITIBA, BRAZIL, March 21st, 2024 - EBANX, a global technology company specializing in payment services for rising markets, announces the appointment of Juliana Borges de Campos as the new Vice President of Operations, and Eduardo de Abreu as the new Vice President of Product and Business Architecture. These strategic moves further underline the company's ongoing commitment to superior payment performance, high standards of service level, and product development with a strong focus on merchant-centric solutions, building up to a long-term strategy. The new VPs will oversee all EBANX's payment service offerings across Latin America, Africa, and India, the three fastest-growing digital commerce regions in the world, accelerating more than 20% per year by 2026 (per PCMI data for Beyond Borders 2024).

Juliana Borges de Campos, stepping up from her previous role as Director of Payment Operations, brings over two decades of experience in the payments industry to her new position. During her four-year tenure with EBANX, she has made significant contributions, especially in leading the Payments Operations, Financial Reconciliation, and Merchant Experience teams. Using AI and machine learning, Borges de Campos was able to develop cutting-edge features and find an optimal balance between approval rates and fraud prevention for EBANX's merchants, for highly fragmented markets and different verticals. She also developed a set of card optimization tools, ensuring higher authorization success rates and creating a better experience for all parties involved in a transaction. "My focus will remain on driving operational excellence and innovation, ensuring that we continue to meet the needs of our merchants across all 29 markets where EBANX operates," she said. 

Eduardo de Abreu, previously Director of Commercial Enablement, will now spearhead the Product division in addition to the responsibilities for the Business Architecture area. With a strong experience of nine years in the payments industry, De Abreu led the business architecture development of innovative product solutions at EBANX, such as the Single Transaction, allowing marketplaces to sell goods from both local and cross-border sellers in a single payment transaction. His diverse background in finance and commercial roles has equipped him with a unique perspective of payment products centered in the needs of global companies. "I look forward to leveraging my experience to further align our product and business architecture strategies with our overarching goal of providing merchant-centric solutions for payment processing and management. This includes everything from pay-in to payout, ranging from high-order valued payments to micropayments."

Fabio Scopeta, Chief Product and Technology Officer (CPTO) of EBANX, expressed his enthusiasm for the new appointments: "The combined expertise of Juliana and Eduardo will be instrumental in advancing our commitment to providing the highest standard of service-level and approval rates for our merchants while creating seamless payment experiences for their customers. Their leadership will ensure that our operations and product strategies are even more aligned, reinforcing our mission to provide access and enhance the overall merchant experience."

EBANX is the leading payment platform connecting global companies with customers from one of the fastest-growing digital markets in the world. The company was founded in 2012 in Brazil with the mission of giving people access to buy in international digital commerce. With powerful proprietary technology and infrastructure, combined with in-depth knowledge of the markets where it operates, EBANX enables global businesses to connect with hundreds of payment methods in different countries in Latin America, Africa, and Asia. EBANX goes beyond payments, increasing sales, and fostering seamless purchase experiences for businesses and clients.

For further information, please visit:
Website: https://www.ebanx.com/en/
LinkedIn: https://www.linkedin.com/company/ebanx

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