Digital Wallets Colombia

Be a digital wallet pioneer and offer Nequi in Colombia to reach millions of new customers.

The e-commerce market in Colombia is growing at a rapid pace and should get bigger in the next decade, creating the perfect opportunity for a fast and secure payment method like Digital Wallets to make a difference for merchants and customers.

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Safety and speed to improve your sales

Digital wallets are on the rise in Colombia, thanks to its ease of use and quick adoption by the Colombian population. E-commerce is growing steadily in the country, with a volume of 13B* USD in 2019, and since the COVID-19 pandemic is changing the way that customers buy, this could be even bigger.

Add this to the fact that the Colombian government is using digital wallets to pay subsidies and financial support during the pandemic, plus the easy access to the internet through smartphones, culminating in customers starting to choose this payment method.

Digital wallets also provide a high level of security for both customers and merchants, with extra layers of confirmation and authentication that make those who buy feel safer, while providing great performance for merchants.

Integrate with EBANX and start to offer digital wallets in Colombia

By accepting digital wallets as a payment method, you allow your customers to confirm the payment in real-time, in a familiar and safe interface with a reinforced authentication process.

When you integrate Nequi, you also unlock access to the next digital wallets available with EBANX.

Available digital wallets

How digital wallets work

The customer journey:

1

Choose a digital wallet at checkout.

2

Authorize the payment by entering the digital wallet environment or scanning a QR code through the mobile app. Both paths lead to the same experience the user is already used to, on the e-wallet environment.

3

Be redirected to the merchant website when the payment is completed.

4

Once the payment is confirmed, a confirmation notification is sent right away to the customer’s email.

Benefits of accepting Digital Wallets in Colombia

Expand your customer base

Get access to connected users in Colombia that prefer to pay with their digital wallet accounts. A fast-growing base of millions of consumers is already using Nequi and could be potential customers of your products.

Access to multiple wallets with one integration

When you integrate with Nequi now, your website will be ready for the upcoming wallets in Colombia.

Security and convenience for your business

All customer data is input in the digital wallet before starting to pay for their purchase, creating an extra layer of security in the authentication process, which is reflected in great performance to the merchant.

Marketing campaign tracking

Track the whole buyer journey of your customers. After selecting digital wallets, they will be redirected to its app and come back to your website when finished. This way you can measure the ROI from your marketing campaigns.