STREAMING IN LATIN AMERICA

Fall madly in love with the video and audio streaming market in Latin America, with an in-depth overview of its size and market potential. The Latino Sharks are eager to help you overpower the region.

Streaming in Latin America is like the universe we know: It started with a tiny single streaming platform and grew into the massive still-expanding vertical that we know today. Uncover the movers and trends of this market and what will drive its exponential growth.

The future of video streaming in Latin America rests in the destiny of new global and local users. These giants are unrelenting in their search for the Latinos' loyalty. While the competition happens, video streaming subscriptions are expected to reach 68.81 million paid users in 2022.

A tuneful and heartwarming story has been told by audio streaming in Latin America. Although still in its infancy of growth it is already showcasing great potential, bringing the sound of music and podcasts into Latin American’s daily routine. Witness this love story to understand how the region became the fastest-growing market globally.

The great battle between streaming players held in Latin America has found new decisive characters: partnerships and local content productions. Both key strategies have been drawing the awareness of streaming services as an alternative to dominate every inch of LatAm land and control each drop of power.

Streaming services are currently facing the challenge of overcoming some distinct needs found in the Latin American market. Driven by a precise destination, to financially provide alternatives for Latinos to convert into paid subscribers, these payment challenges will play an essential position in their growth in LatAm.