white paper

PSE and Via Baloto: Colombian Local Payment Methods

In this white paper you will understand why Colombian consumers doesn't use credit card and also will know how to access more than 42M of new consumers by offering PSE and Via Baloto as a payment method.

With the widespread growth of banking accessibility, Colombians are increasingly likely to opt for simple & secure cash and debit payment methods such as Via Baloto and PSE to complete online purchases. With EBANX your business can offer both options and benefit from our specialized staff, expert fraud team, and comprehensive end consumer marketing to attain higher conversion rates.


In this white paper you will understand

  • What is PSE?
  • What is Via Baloto?
  • Why should you offer PSE & Via Baloto through EBANX?
  • PSE User Experience
  • Via Baloto User Experience
  • Exclusive benefits of working with EBANX


Access all this information by filling out the form on the right to download the white paper.

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White Paper Colombia Via Baloto PSE