Via Baloto

85% of Colombian population trust and use Via Baloto, since cash payments are still widely used in Colombia

When using a Via Baloto voucher, customers can pay for online purchases in cash at 13,500 stores across Colombia. Start offering your clients the most reliable payment method in the country.

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Gain your Colombian customers' trust and increase your sales


Even though financial inclusion is growing due to the ongoing development of fintech, boosted by the increased penetration of mobile devices and the growth of apps, the Colombian population still pays for their online purchases with cash.

ViaBaloto is Colombia’s largest lottery and payment service, completing over 800K transactions a day across 9,500 locations. Payments via Baloto are convenient and trusted by over 85% of the Colombian population.

Offer Via Baloto in Colombia through a local partner

By integrating with EBANX you get access to a localized solution that covers all the bases to sell in Colombia, offer Via Baloto and other popular payment methods, get a direct connection with local payment players, market expertise, and regionalized fraud prevention.

How Baloto works

The customer journey:


Choose Via Baloto as the payment method at the checkout page.


After finalizing the purchase, the consumer receives a reference number of the transaction.


The voucher can be presented or read to the cashier to be paid at more than 10k stores in the country.


The transaction is confirmed and a receipt is provided to the customer.

Benefits of accepting Via Baloto

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    A responsive voucher for mobile devices

    Aiming at increasing mobile conversions, EBANX improved the mobile user experience by creating vouchers that are 100% optimized for mobile devices.

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    Reach more consumers

    Colombia still has a big number of unbanked adults, with this payment method you allow the consumer to pay without having a bank account or a credit card.

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    Security for your business

    The Via Baloto is safer than other methods like credit cards. With this payment option merchants do not have chargeback risk.

Payment methods available in Colombia

Start selling with Via Baloto right now

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