EBANX | All Alternative Payments Methods (APMs)

your payment strategy is outdated if you are not offering alternative payment methods

If your payment offering only considers cards in Latin America and Africa, you must bring it up to date with APMs — Alternative Payment Methods. Widely adopted in those regions, APMs are a strategic ingredient for global brands willing to increase market share while lifting revenue.

Whether it's cash payments, digital wallets, bank transfers, or mobile money, EBANX is the leader in APMs offering in rising economies.

Learn the APMs' potential

EBANX Merchants Powering Payments through APMs

Alternative Payment Methods in Rising Markets 101

What are APMs

Alternative Payment Methods (APMs) are payments other than cards. There are multiple global ways to pay, and every country has unique banking rails, payment methods, regulations, requirements, and licensing. In rising economies, payment habits develop over time, formed by various cultural, political, economic, and technological factors, enabling APMs to flourish.

APMs in Rising Markets

latin america: where digital commerce drove apms.

With only 28% of its population owning a credit card and the penetration being under 5%, APMs found fruitful ground in LatAm. The booming digital commerce in the region has directly impacted how Latin Americans are adopting fast APMs, which reached almost 40% of the region's e‑commerce volume in 2022.

africa: where apms drive digital commerce.

Africa's digital market it's still in its infancy. Internet use has evolved rapidly in the region, with over 570 million internet users in 2022, driving the fast adoption of digital payments. The hyper‑growing African digital market has a solid foundation to build on, and APMs are part of it, as 97% of Africans don't have credit cards.

Get started with APMs

The Competitive Edge

for global digital companies, turn apms' potential into opportunities

In hyper‑growth markets, consumers can be hesitant towards cards and instead look to alternative methods they trust: APMs. Besides being widespread, they are affordable, convenient, and practical, becoming the best way to reach a larger addressable market.

Revenue Growth

Responding to 39% of e‑commerce in Latin America, APMs can expand your total addressable market and immediately increase your total processing volume in the region.

New Demographics

APMs are widely adopted in their home countries, helping global brands to reach new demographics and increase market share in rising economies like LatAm and Africa.

Low Risk

Due to their characteristics, many alternative payment methods are free of chargebacks and fraud, making them a great risk deterrent for cross‑border processing.

Make the most out of APMs

APMs Performance

with ebanx, you drive higher ticket values by offering alternative payments

Offering alternative payments is highly effective in gaining consumers' trust and raising the AOV — average order value. An analysis of EBANX's internal data shows that the AOV is 4% higher with APMs than with cards and other payment methods.

Plug APMs into your strategy

"Credit cards and PayPal worked really well for Uber in San Francisco. It doesn't work so well in Latin America."

George Gordon, Vice President and Head of Latin America at Uber

The EBANX Offering

ebanx is the leader in the apm's offering in rising markets — we have the most coverage with a comprehensive portfolio

Cash/Voucher Payments

Payment methods that don't require a bank account. Besides being safe and chargeback-free, cash/vouchers are convenient since customers can complete online purchases in person at authorized locations or electronically through internet banking.

- Where cash/voucher payments are stronger: Latin America

✓ Security ✓ Convenience ✓ Accessibility

Wallets

Digital wallets are apps or payment data storage systems that allow consumers to make purchases without needing a physical card or cash. Their advantages include the total security of customers' info by data encryption, real-time confirmation, and the ability to reach more customers where the population is primarily unbanked.

- Where wallets are stronger: Latin America

✓ Security ✓ Convenience ✓ Accessibility ✓ Convenience

Bank Transfer

Online bank transfer is a payment method used by banks where merchants allow their consumers to make purchases using bank account balances in a few clicks and with instant confirmation.

- Where bank transfers are stronger: Africa and Latin America
✓ Security ✓ Cost effectiveness ✓ Speed ✓ Flexibility

Mobile Money

A digital payment system based on active mobile lines from Network Operators. The mobile lines can be used as wallets to store and exchange funds without an internet connection using a GSM network signal and USSD (Unstructured Supplementary Service Data - similar to SMS) technology.

- Where bank transfers are stronger: Africa

✓ Accessibility ✓ Cost effectiveness ✓ Speed ✓ Security

an extensive and innovative apms portfolio

Bring your payments to the future

APMs Success Case

how a cloud‑based platform succeeds in latam by tailoring its payment strategy with apms.

EBANX has been processing with the merchant since 2018, when the company started operating cross‑border with APMs in Brazil and Mexico. Since then, the merchant has been capable of expanding its tailored payment strategy with APMs and currently offers 25 different payment methods in 6 Latin American countries.

In 2021, this merchant saw the Total Processed Volume (TPV) from APMs surpass the amount of TPV from credit cards.

consistent merchant growth through APMs 25 payment methods, 6 countries, and 495% APM growth per year

Download the use case

take your payment offering in rising economies to the future with the alternatives.

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