Payments

How many Brazilians use boleto?

Arianna Aryel Ramos

Marketing Analyst
August 30 2016

How many Brazilians use boleto to complete online purchases?

All Brazilian adults use boleto at least once a month for a utility bill or to pay an installment, or parcelamento, on a product they took home months ago; however, in comparison, very few Brazilians use boleto for ecommerce and omnichannel purchases. According to an E-bit/Buscaspé study, only 19.6% of local ecommerce purchases and 11% of international online purchases were made with boleto in 2015. If nearly all Brazilians use boleto, then why is boleto not a popular method in ecommerce?

Not many merchants, local or international, offer boleto as a payment option on their ecommerce websites.

Nonetheless, boleto is an untapped payment tool that can open the market to millions. Credit is hard to obtain in Brazil; in fact, over 60% of Brazilians do not have access to an international credit card and 40% prefer not to put credit card information online because of the high fraud risks. Brazilians trust boleto as a payment option and when the option is given it is preferred over credit card. E-bit reported that from 2014-2015, credit card payments in ecommerce declined by 0.9% and correspondingly, boleto payments increased by 0.8%.

How do boleto payments work in Brazil?

How a boleto works in Brazil

Why would your cross-border business benefit from offering boleto?

Boletos are available to the entire Brazilian population, not just the 37% who have access to an international credit card, and they are installment friendly, which is a regular practice in Brazil. Lastly, all boletos have a zero chargeback rate and are a low fraud risk.

EBANX is a local payment processor in Brazil and Latin America. We provide international payment solutions such as the EBANX Boleto which has special advantages for our merchants and end-consumers.

Offer Boleto Cash Payments Now

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